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► Remote controlled banner ads get huge CTR% and dwell time


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Why marketers love Banner Manager

Use Banner Manager to display your banner ads and see the clicks increase - driving up your e-store revenues. Just take a handful of products from your e-store and upload them into Banner Manager and see the difference when you replace your existing banner ads with these banner ads!











This example 600px x 210px banner displays ten DVDs from Amazon's UK estore.

Click any product and it will link to its own page in Amazon. Each time this banner loads the products appear inside this flash banner in a random order - until it learns which ones get the most clicks and then it delivers the banner optimised for top performance.

Display your banners on any website:

These banners can be easily served on your own website or any third-party, dealer, distributor website (just cut and paste code into your web page).

banner-manager-code

Once served, and whilst it is live, you can remotely edit the products using TMB's Report Centre (more editing info below).

Reports available

Banners - an overview of all your banners with KPIs:

banners-report

Summary: graphs showing activity:

summary-report

Products - details of each product, showing your best product at the top:

products-report

Catalogue - see close-up detail including image, link and display text per product:

catalogue-report

Editing your banner is easy:

edit-dates

Just click any product and make changes using your browser. Click save to show those changes immediately in the live banner (no more waiting around for other people to make the changes you need): You can edit the following: which products appear in your banner, and for each product: the product image, the product display text, the product link, the from/to dates each product appears.

What are the marketing benefits?

1. Increases visitor exposure to your products (eye-catching image delivery).
2. Improves clickthroughs (better and more links to click).
3. Increases revenues (by featuring best-performing products first).
4. Advanced campaign planning (set it once to automatically change product groups every
month, then let it run).
5. Responsiveness to market conditions (add newly discounted or sale products quickly, with no third-party workflow).
6. Performance tracking built-in (monitor banner views and product clicks in Report Centre).
7. Performance optimisation (Banner Manager 'learns' best products and features them first).
8. No technical knowledge required to edit a banner (60-second learning curve).

See how 3M use Banner Manager here: http://www.tmb.uk.com/News/remote-controlled-banner-ads-get-huge-ctr-and-dwell-time

To use TMB's Banner Manager for your next banner campaign, call TMB on 01202 483244.
Link to this page: http://www.tmb.uk.com/services/banner-manager 
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TMB is an e-marketing agency specialising in improved e-marketing communications using advanced online technology solutions. We work for busy B2B and B2C e-marketing, e-business and product managers in Pan-European businesses. We create customer e-mail campaigns, e-newsletters, pan-european promotional microsites and online channel marketing tools.
Read TMB's Masterclass blog written by Dominic Yeadon.

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